Who is poised to get the bigger slice of the pie? Who will increase their % share of consumer food spend – restaurants, supermarkets, fast food outlets or independents?
This was the opening gambit to Courvoisier The Future 500 round table, attended by CVFT500 members, food journalists and yours truly.
The evening kicked off with a brain teaser in the form of a food quiz presented by the food journalist Sudi (“How to be a better foodie”) Pigott. Let me tell you that this was not average quiz with questions such as “what are forestario, trinitario and criollo kinds of?”.
Answers on a postcard please…
I tried out the quiz the next day on two food service industry supremos, who had to admit defeat.
After the quiz we debated the recent FSA report about the lack of health benefits attributed to eating organic food, cheap chicken and battery farming and the supermarkets’ stronghold amongst other things.
It is a good job that the lovely people from Courvoisier keep the cocktails flowing at these events! My contributions to the conversation were helped a greatly by the “Courvoisier Cooler“:
Pour 35ml Courvoisier Exclusif into a tall glass filled with ice, top up with 3/4 apple juice and 1/4 ginger beer, squeeze over a wedge of lime and stir.
Sustenance was provided by Leon Restaurants and I finally got to try their famous Moroccan meatballs.
Needless to say nobody had the answers to the serious questions raised that night.
One thing we agreed on though was that it will be tremendously difficult to change Britain’s food culture but that everyone who is professionally engaged with the food industry has a responsibility for educating people.
A sentiment that was echoed the next day by the CEO of Wholefoods Market who admitted that the store peddles a lot of “rubbish” in the name of organic, fresh food – which he felt embarrassed about and which had to change.
I was quietly pleased and proud to be able to say that Savvy Cook for one is trying to make a difference, through the soon to be launched Savvy Kids:
a food + lifestyle education programme aimed at primary school children.
Thanks to the wonderful Unltd, we’ve got our first grant in the bank and are preparing to pilot a series of fun, interactive workshops at 3 London schools in the autumn.
All really exciting!